Since 1980, Linda Viviani has been the visionary leader and Owner of Viviani, the oldest and largest Destination Management Company in Northern California's Wine Country. Her influence and company have helped to shape the market in the wine region that appeals to high-end, discriminating clientele and corporate business.
Linda is also a member of the Napa Valley Vintner's Association, the Association of Destination Management Executives, Chaine Des Rotisseurs, Meeting Professionals International, International Society of Event Specialists, San Francisco Business Alliance and Virtuoso.
In addition to leading a multi-million dollar company, Linda produces her own wine, Viviani Vineyards Cabernet Sauvignon, with the guidance of world renowned winemaker Nils Venge. Linda Viviani began her formal wine education as an apprentice under Robert Mondavi three decades ago and is now considered an expert in the profession. Linda has conducted cooking and wine classes with such luminaries as Julia Child and Tommy Smothers and is invited to lecture throughout the country on wine, food, and health.
Linda strives to be a conscientious contributor to society and an ambassador for the region. To these ends, Viviani managed the annual V Foundation Wine Celebration which has raised over 21 million dollars for cancer research. Additionally, Linda works with John and Nancy Lassiter and Pixar Studios on philanthropic promotions.
Linda resides in St. Helena, California and has two grown children, Peter & Chelsea.